We have made good on that promise by literally designing our products in the field. A concept is nothing more than a concept until we analyze it with challenges such as heat, cold, rain, snow, dust, mud, and wind in mind. Every sportsman knows such conditions are just part of the hunt. So, once we’ve built a prototype product, it’s back to the field for rigorous testing with input from everyone on our staff. To us, these field sessions are just another day at the office. And they are the difference between products that look good on paper or in advertisements and those that actually perform the way you demand.